Mother-Daughter Conflict in Amy Tans The Joy Luck Club...

We live in a mobile and global world with the development of the technology. Still America continues to be the symbol of the land of freedom and of opportunity. Arriving to America, the Chinese immigrants who come from a traditional, structured, old world struggle to find a balance in a modern and dynamic new world. In order to realize the American dream, the first generation of immigrants have to learn the language, acquire education, and assimilate into the dominant culture. They courageously leave the past behind except what they carry in their memory. Thus, immigrants often experience shock and resistance in dealing with the new world culture. This is especially true for the second generation Chinese-Americans who resist and are†¦show more content†¦Both Tan and Maxine Hong Kingston recognize the difficulties faced by women in such a regimented society. Kingston in The Woman Warrior tells of the folk sayings that proclaimed the worthlessness of women, such as [t]hereâ₠¬â„¢s not profit in raising girls. Better to raise geese than girls, or [w]hen fishing for treasures in the flood, be careful not to pull in girls (195,6). According to Anne P. Standley, Kingston tells of her lifelong struggle to fashion an identity on her own terms and to draw sustenance from her Chinese culture while rejecting its sexist values (165). For her part, Tan in Joy Luck Club illustrates the cultural differences between these two conflicting generations by alternating the voices of the mothers with those of the daughters. Four mothers with a painful past in pre-1949 describe their struggles in China against traditional female roles and family domination. By coming to America they are bringing their hope for a better life which they try to instill into their children. At the start of the book, Jing-Mei sits in the seat for her deceased mother who had started the mah-jong club in 1949 in San Francisco. The Joy Luck aunties inform Jing-Mei that she has two half-sisters in China. She has to go to China to instill in the sisters the spirit of their mother. Jing-Mei cries out, What can I tell about my mother? I don’t know anything (31). Jing-Mei is ashamed of her cultural background. She thinks ofShow MoreRelatedAmy Tan: A Brief Biography757 Words   |  3 PagesAmy Tan is an American Chinese writer most notably known for her critically acclaimed novel The Joy Luck Club, amongst many others. Amy Ruth Tan was born on February 19, 1952, in Oakland California to John and Daisy Tan. Both of Amy’s parents were Chinese immigrants who fled from China to escape hardships. Amy’s mother, Daisy, divorced her abusive husband and left behind three daughters before immigrating to the United States and marrying Amy’s father, John. The marriage produced three children,Read MoreAmy Tan s The Joy Luck Club And The Kitchen God s Wife Essay1609 Words   |  7 PagesJonathan Nguyen Period: 3A February 25, 2016 LWA: Amy Tan Born on February 19, 1952, in Oakland, California, Amy Tan is introduced to the world as an American novelist. Amy Tan is known for being a worldwide artist, as she published two of her famous novels, The Joy Luck Club and The Kitchen God’s Wife. Often, people would think that successful people had a great start at a young age; yet, Amy Tan had experienced a rough childhood until she later became successful. Both of her parents, John andRead More Mother and Daughter Relationships in Joy Luck Club and A Hundred Secret Senses1679 Words   |  7 PagesMother and Daughter Relationships in The Joy Luck Club and A Hundred Secret Senses   Ã‚  Ã‚   In life, many things can be taken for granted - especially the things that mean the most to you. You just might not realize it until youve lost it all. As I walk down the road finishing up my teenage days, I slowly have been finding a better understanding of my mother. The kind of bond that mothers and daughters have is beyond hard to describe. Its probably the biggest rollercoaster ride of emotions thatRead MoreAmy Tan s The Joy Luck Club1023 Words   |  5 Pagesand other scholars’ articles, a diasporic and often considered as postcolonial discourses- Amy Tan’s debut novel The Joy Luck Club comes to my mind. Amy Tan, as one of the renowned contemporary Chinese American writers, and also as one of the daughters of the immigrants herself, writes several novels revealing situations and reflecting problems faced by the Chinese diaspora in America. Although The Joy Luck Club has been published for more than two decades, the stories inside are still going on i n ChineseRead More East-West Values and the Mother-daughter Relationship in Amy Tans The Joy Luck Club1296 Words   |  6 Pagesand the Mother-daughter Relationship in The Joy Luck Club      Ã‚  Ã‚   The dominant theme of The Joy Luck Club is the clash between Chinese, American cultures, and how it affects the relationship between mothers and daughters. All of the mothers in the book were born and raised in China. All of their daughters were born and raised in the United States. Because of the differences in family traditions and values between the way the mothers had been raised in China and the way their daughters were growingRead More Comparing Amy Tans The Joy Luck Club and The Woman Warrior Essay1866 Words   |  8 PagesComparing The Joy Luck Club and The Woman Warrior  Ã‚     Ã‚  Ã‚   Amy Tans immensely popular novel, The Joy Luck Club explores the issues faced by first and second generation Chinese immigrants, particularly mothers and daughters. Although Tans book is a work of fiction, many of the struggles it describes are echoed in Maxine Hong Kingstons autobiographical work, The Woman Warrior: Memoirs of a Girlhood Among Ghosts. The pairs of mothers and daughters in both of these books find themselves separatedRead More History, Culture and Identity of Mothers and Daughters in Amy Tan’s The Joy Luck Club1395 Words   |  6 PagesHistory, Culture and Identity of Mothers and Daughters in Amy Tan’s The Joy Luck Club   Ã‚  Ã‚   Amy Tan’s The Joy Luck Club is a novel that deals with many controversial issues. These issues unfold in her stories about four Chinese mothers and their American raised daughters. The novel begins with the mothers talking about their own childhood’s and the relationship that they had with their mothers. Then it focuses on the daughters and how they were raised, then to the daughters current lives, and finallyRead More Mother-daughter Relations and Clash of Cultures in Amy Tans The Joy Luck Club2470 Words   |  10 Pages     Ã‚  Ã‚  Ã‚  Ã‚   Amy Tan is an American Born Chinese, daughter of immigrants, and her family shares many features with the families depicted in her novels. Tans novels offer some glimpses of life in China while developing the themes of mother-daughter relations, cultural adaptation and women with a past.   Tan’s novels share many themes and elements, but this paper will focus mainly on two episodes of the novel The Joy Luck Club: The Joy Luck Club and Waiting Between the Trees; and will make referencesRead MoreAmy Tan s The Joy Luck Club986 Words   |  4 Pagesâ€Å"Then you must teach my daughter this same lesson. How to lose your innocence but not your hope. How to laugh forever†, Amy Tan wrote in The Joy Luck Club. This powerful quote not only exhibits the mindset that Amy has formed over the years, but also how various lessons has shaped her inner-being. Overcoming a past were all the odds were against her, even her mother, leaves Tan’s story worth be ing heard. Amy’s mixed heritage made adapting to the free life of America from an authoritarian ChineseRead More Chinese Culture vs. American Culture in Amy Tans The Joy Luck Club692 Words   |  3 PagesChinese Culture vs. American Culture in Amy Tans The Joy Luck Club An authors cultural background can play a large part in the authors writing. Amy Tan, a Chinese-American woman, uses the cultural values of Chinese women in American culture in her novel, The Joy Luck Club. These cultural values shape the outcome of The Joy Luck Club. The two cultural value systems create conflict between the characters. In The Joy Luck Club, the chapter Waiting Between the Trees illustrates major concerns

An Analysis Of Night By Elie Wiesel - 1089 Words

An Analysis of Night Black Three Sabrena Hall November 17, 2015 â€Å"To surpass monsters, you must be willing to abandon your humanity.† -Hajime Isayama, Shingeki no Kyojin Night by Elie â€Å"Eliezer† Wiesel is a story that contains many conclusions about humanity as a whole, including the idea that if humans are treated as if they aren t human, and are deprived from proper human interaction, then they are quick to act uncivilized, almost feral. It s unsettling how quickly people can switch to a primal way of thinking, and can take a very long time to return to a more humane way of thinking. Some people never do. A good example of this would be near the beginning (pg.16), when all of the townspeople from Eliezer’s town were forced onto the train.They were forced into tight holding quarters, weren’t offered food or water or any type of consolation. Then, when Madame Schachter started to scream about the crematory, how much fire there was, everyone started turning on her, tying her up and leaving her in a secluded corner of the train and striking her in an attempt to keep her quiet. Not long after that, when Elie and his father were talking while waiting in the queue with his father at Auschwitz. During this Eliezer’s father said, â€Å"Humanity is not concerned with us. Today anything is possible, even these crematories. . .† (pg. 21) Not only does this sound like he had given up on hope of being saved, but he also sounds almost bitter. It’s almost as if he was mad at not just theShow MoreRelatedNight By Elie Wiesel Analysis817 Words   |  4 Pages The novel, Night told by Elie Wiesel, is an autobiography written about him and his family being seized out of their home in 1944 to the concentration camps of Auschwitz and Buchenwald. Night is the alarming record of Eli Wiesel’s recollections of the passing of his family, and his despair as a profoundly perceptive Jew going up against irrefutably the abhorrence of man. In the beginning of the novel, Elie described his father as a straightforward sort of man. As in the novel Elie stated, â€Å"My fatherRead MoreAnalysis Of Night By Elie Wiesel707 Words   |  3 PagesThe book â€Å"Night† by Elie Wiesel is an emotional read. He tells his story in hopes to influence the world to not act so hateful to one another. He wants to bring awareness to his readers. The way Wiesel interprets his memoire is powerful. Elie goes into great detail about the events that took place in the concentration camp. He describes the way they were treated and their struggle to survive. He explains his story with good attribute to the Germans. The memoire is so effective because these eventsRead MoreAnalysis Of Night By Elie Wiesel1198 Words   |  5 PagesIn the memoir Night, written by Elie Weisel, you take a journey through the 1940s, and learn what it was like to live during the Holocaust. Night records the life of Elie Wiesel during his teen years, and the oppression he and his family went through because of their Jewish descent. The Holocaust was a horrifying genocide where Adolf Hitler and the Nazis strived to wipe out the Jewish race, as well as Poles, Slavs, Jehovah’s Witnesses, Homosexuals, Gypsies, etc. Jews were taken from their homesRead MoreAnalysis Of Night In Night By Elie Wiesel1183 Words   |  5 PagesIn Night, Elie Wiesel shines light upon that when times are rough, it is easy to be selfish. This was clearly captured when young fourteen-year-old Elie Wiesel was watching as the Nazi’s take away his valuables, friends, faith, and family. As if every piece of him was broken glass, he had to pick himself up along the way. It all started in 1944, in the suburb of Sighet, Romania. It was a marvelously bright day, a beautiful day. But today, the Nazis had forced Wiesel, the rest of his family, andRead MoreAnalysis Of Night In Night By Elie Wiesel813 Words   |  4 PagesThe Holocaust was a horrible event, one most people hate to think of much less speak of. This event however is the b ase of young Elie Wiesel’s life and story. The memoir Night by Elie Wiesel is all about his personal journey and place in the telling of the Holocaust. In the book he is sent to Auschwitz as a lamb is sent to the slaughter. He reiterates his transformation during this time, a transformation where he diverts from his Jewish roots and loses his faith in a merciful and Almighty God. Read MoreNight By Elie Wiesel Analysis903 Words   |  4 Pages Eliezer â€Å"Elie† Wiesel, a Jewish writer, professor, political activist, Nobel laureate and Holocaust survivor, acknowledged that â€Å"There is so much injustice and suffering crying out for our attention: victims of hunger, of racism, and political persecution, writers and poets, prisoners in so many lands governed by the left and by the right. Human rights are being violated on every continent. More people are oppressed than free.† When the Nazis came to power in Germany in 1933, they believed thatRead MoreNight By Elie Wiesel Analysis787 Words   |  4 Pagesâ€Å"To forget the dead would be akin to killing them a second time.†, said Elie Wiesel the author of night. Elie Wiesel is a holocaust survivor, he went through 5 different concentration camps. He was dehumanized, malnourished, and abused. He lost all his possessions, his family, and his humanity. In Elie Wiesel’s â€Å"Nigh t†, the German Army dehumanizes Elie Wiesel and the jewish prisoners by depriving them of family, food, and self esteem. The Nazis’s dehumanized the jews by depriving them of basic humanRead MoreAnalysis Of The Night By Elie Wiesel1385 Words   |  6 Pagesdetermination in people’s lives. Determination is a trait that each individual possesses. However, the degree of this characteristic varies for each individual and depends on the person’s capabilities and willingness to attain a goal. In the Night, author Elie Wiesel provide the readers with an insight of how determination became the guidance for the Jewish people who suffered dreadful torture and endured a horrid lifestyle under the Nazi’s fascist and anti-semitic regime. Furthermore, due to continuousRead MoreAnalysis Of Night By Elie Wiesel991 Words   |  4 Pagesof the author, rather than factual information, to increase awareness about an emotional truth. Night by Elie Wiesel will be analyzed to support this relationship and Respect for Autonomy of Principles of Biomedical Ethics will give context for my argument . The former piece is written by a Holocaust survivor who documents his experience of living in concentration camps during the Nazi regime (Wiesel). The latter is a philosophical work that elaborates on one of the four principles of medical ethicsRead MoreAnalysis Of `` Night `` By Elie Wiesel1425 Words   |  6 Pagesour current time. Although it may seem that mankind would learn from past experiences and be able to prevent the formation of dystopias, all failed endeavors at utopia, in turn, lead to dystopia. A prime example of this is found in the novel Night, by Elie Wiesel. The story recounts the Holocaust, a mass genocide of Jews conducted by Adolf Hitler, who believed he could create a utopia by basically eradicating a religious group. This inhumane act created a dystopia which was extremely disparate from

Paying Division One Athletes Free Essays

ENG 100P April 12, 2013 Pay to Play: Should Division One College Athletes be Paid? Every year division one college athletes put everything they have on the line during practice everyday and make hundreds of millions of dollars for their schools and the NCAA every year. These athletes aren’t just playing for the love of the game anymore once they reach the division one level, it turns into more of a job than an activity. The players spend hours every single day dedicating almost all of their time to the sport they play. We will write a custom essay sample on Paying Division One Athletes or any similar topic only for you Order Now These athletes work just as long and much harder than your average person working a nine to five job, so why don’t the athletes get paid for their commitments to their teams? Last year the NCAA made 871. 6 million dollars from division one sports. The average division one men’s football team brings in 15. 8 million dollars to their school each year. The amount of money that these sports make for their school is so high; the players should get some kind of reward for all they do for their schools. The old rules that say college athletes cant be paid in any way needs to change, division one college athletes deserve to be paid for all they do for the NCAA and their schools. Growing up every athlete’s dreams of playing in that national championship game for their dream school and scoring the winning touchdown or overtime goal. As a child you don’t realize that commitment it takes to be part of a division one athletic team. Coming from a big lacrosse and football town, my friends and I have gone through the division one recruiting process and know how hard it is to play a division one sport. Many of my former teammates play division one lacrosse and after talking to them I realized really how tough it is to play a division one sport. When asked about how lacrosse at Sacred Heart University was going, Freshman Spencer Hackett said; â€Å" I’ve grown up with lacrosse and I love the sport very much, but division one is so much more then I thought it would be. Everyday I have two practices that last at least two hour, then after that I have mandatory lift and film sessions. Spencer dedicates at least six hours every day for his team, and they’re one of the lowest ranked teams in division one, I can only imagine the commitment it takes to play on a high ranked team. In my personal experience of going through the division one recruiting process, I saw how much blood; sweat and tears go into being a division one athlete. On my overnight visit at University of Massachusetts, which is a top 20 team, most of my day was watching the team practice, or lift, or watch f ilm. It seemed like everything they did was revolved around lacrosse and to me that’s not what college is about. These division one athletes have such little time to socialize and make friends outside of their sports; everything they do is revolved around their sports. The fact that athletes willingly dedicate so much time to their sports is a huge reason why they should be paid. Division one athletics, especially sports such as football and basketball, are extremely profitable for the NCAA and for their schools. According to NCAA. org, the NCAA’s revenue for the 2011-2012 athletic seasons was 871. million dollars. The NCAA makes an extremely large amount of money from division athletics, with most of the money coming from television contracts and championships such as March Madness. Schools such as Texas make hundreds of millions of dollars because of their excellence in many sports, last year their football team profited $68,830,484. A lot of the money schools make, such a s Texas, is from selling merchandise. Big name schools sell tons of merchandise to the public; selling products such as jerseys should be illegal if they players don’t get paid. Why could they sell jerseys with players number on them but that player doesn’t get compensated for using their number on the jersey? Robert and Amy McCormick of Michigan State University have added a new dimension to the long debate over paying athletes by arguing they are â€Å"employees† under federal labor laws and entitled to form unions and negotiate wages, hours and working conditions. † Robert McCormick was the former attorney for the Nation Labor Relations Board and if he is saying that these players are employees, it’s about time that the NCAA recognizes them as employees also. A common argument against paying college athletes is that they won’t compete as hard because it won’t be the same as when they weren’t getting paid, but that argument has absolutely nothing to do with paying players. If anything, paying the players would make them work harder so that they could make more money! I believe that the best way to go about paying these players would be contracts, just like the professional athletes and like any other employee in the United States. These contracts would go on to say that the players would be paid an amount depending on their contribution to the team and that students would need to finish their schooling so that they have a backup plan. That is why you’re supposed to go to college in the first place, isn’t it? So that you can get a good education! To do this the NCAA would need the support from the professional sport teams and not draft players who haven’t graduated college yet. Another argument why players shouldn’t be paid to play is because they students-athletes and that there is a reason student becomes before athletes. Realistically, these young men and women aren’t student-athletes at all. Many of the players on division one team would never have gotten into college if it weren’t for sports. Also, if they are student-athletes then where do they find the time to do their schoolwork when they have practice, film, lifting, running etc. all day? The only reason many athletes go to college is so that they can get looks from the pros. If they are student-athletes then why do many of them leave college after a year or two to play professional sport? It’s because college is just a stepping-stone to them, they don’t care about the school aspect. When it comes to division one athletes, they are athletes first and students second. The players know it, the coaches know it, the fans know it, the only people who don’t know it are the people who make up the NCAA. In conclusion, times have changed and it’s time to pay division one athletes for their commitment and for the money they bring in for the schools and the NCAA. With college athletics competition being so tough now and so competitive, players have to dedicate so much more time to their sports then in the past. College athletics are not longer a sport that players do for fun, college athletics are now a job for the players that consists of hours of practice everyday and throwing your social life out for your sports college athletics make hundreds of millions of dollars for the NCAA and tens of millions of dollars for the schools, so why is it that these players don’t get compensated for their commitment and contribution to the schools and the NCAA? I personally believe that it is ridiculous that players don’t get paid anymore. One of my best friends Dylan Baumgardner, a lacrosse player at Quinnipiac University said it perfectly when asked if he still loved playing lacrosse, â€Å" I don’t play lacrosse anymore, I go to class, then I go to work all day, then I go to sleep. † Joe Nocera of the New York Times, came up with a plan for college athletics that would make college athletics work like professional sports with signing bonuses, salary caps, insurance, player unions and it would even offer additional scholarships to players who want to further their education. This plan will go into consideration in 2014. How to cite Paying Division One Athletes, Papers

A Report Analysis On Marketing Plan of Samsung Galaxy S8

Question: Discuss about the Report for Marketing and Communications (Marketing Plan of Samsung Galaxy S8). Answer: Executive Summary In the recent times Samsung electronics has proved itself to among the most noted brands in selling smart phones. The introduction of new products in the markets such as Galaxy S series for the high end buyers and J series for the budget buyers, it has proved itself to be among the most diverse players in the mobile industry. With the launch of the aforementioned products the company has proved itself to outnumber its competitors and be among the best sellers in the mobile market. With the increasing demand of Samsung J7 and Galaxy S8 Smartphone, it is crucial for the company to frame an effective marketing plan for the launch of Samsung Galaxy S8. The report deals with developing marking and communication blueprints to meet the necessary objectives of the company and the intended planning process. The designing if the marketing plan is focus on developing a strategy which will particularly focus on competing with its major rivals such as Apple. The report shows the extensive analysi s of the potential marketing opportunities which will enhance the launch of the new product Samsung Galaxy S8. Are You Daunted by the Thought of Due Assignments? Avail Our Services and Receive Assignment Help from Experts. Company Overview: Samsung electronics limited was founded by Lee Byung- Chul in the year 1938. The South Korean company with its headquarters in Suwon, South Korea is known for its excellence in the mobile division in the year 2014 (Samsung UK 2016). The electronic division of the company is responsible for generating more than 70% of the revenues for the company. The company was able to crack the 200 millionth mark in terms of increasing of the market share in the year 2015 (Bloomberg.com. 2016). The company is known for leading in several other domains as well such as Samsung Washing machines, Samsung Laptops and Samsung LCD. Due to the success of the various ranges of the electronic products of the company is known for being placed in the third position in the 3rd position for the excellence in the talent development, also known as ATD (Association for Talent Development) awards. The South Korean electronics giant is known for the production of the best Android platform Smartphone and offering several innovative feature such as dust proof, hand gesture finger print reader etc. The company is known to survive the Asian financial crisis in the year 1997. The iconic smart watch launched by the company named as Gear fit 2 and wireless ear buds was a major step toward the mobile innovation which was observed to be one of a kind innovation in the year 2016. In the recent situation the company is facing fierce challenges in keeping the prices of the new products competitive in compare to competitors such as Apple and Google (Bloomberg.com. 2016) Current Marketing, analysis It is highly significant to analyze the internal and external business environment of Samsung for better understanding the current marketing scenarios. This is relevant because current business condition provides opportunities or threats to the business community (Armstrong et al. 2014). Every business organization tries to grasp the available opportunity and face the threats that emerge from the environment of the business. This section, thus, will analyze PESTEL for external business environment and SWOT for investigating internal factors of Samsung. External Factors (PESTEL Analysis): Political factors: There are several political factors impacts revenue and long-term growth prospects of Samsung Electronics in direct and indirect ways such as stable political conditions, government attitude towards the industry, international pressure groups, and risk of military invasion and so on (Samsung Electronics America 2016). It has been found that Samsung has already involved several political scandals in its domestic market in South Korea (Bloomberg.com 2016). However, majority of the markets that Samsung reaches, the political environment is favorable for its operation. On the contrary, political instability and volatile structure of the government in Latin America and African countries impact Samsungs operations. Although it is not a big issue for the company to worry about as the company always puts political instability into its operational strategic calculations. Economic factors: Strong currency of Korea is one of the major economic factors that proved to have detrimental impacts of revenue of Samsung. By opening up many markets in the developing countries, Samsung has been able to expand its worldwide reach or footprint. However, there are several economic crisis impacts the purchasing power of global clients of Samsung in developed countries and this is the reason why the company is looking forward to enter into the new markets elsewhere. Socio-cultural factors: Increasing popularity of mobile devices and an immense usage across the world encourages the consumption of the products offered by Samsung. However, the frequent changes in consumer demand or trend is indeed a biggest operational challenge for the manufacturer. Thus, with the changing social trends, Samsung has ensured its growth and it has tailored its products to fit every culture in the world. Technological factors: Samsung is a prominent and innovative electronic products and service provider company. The company is ahead of its competitors as the company has immense capabilities to exploit the power of technology. Despite the legislative scrutiny by the electronic and copyright institutions, the company has been able to produce great software and applications among other products. Therefore, Samsung has an advantage of using the power of technology which can drive innovation for sustainable business advantages. Legal factors: Samsung finds difficulties to avoid heavy penalties related to the issues of Copyrights (Bloomberg.com 2016). However, the company faced strict wireless communication regulations and follows the legislative requirements for electronic device safety regulations across the world. Environmental factors: By considering the needs of the ethical fashionable consumers, Samsung has successfully maintained the environmental factors. This indicates the company does not compromise the working conditions or the labor laws. Internal Factors (SWOT Analysis): Strengths Unique designs Application of advanced operating system Worldwide brand reputation Highly potential RD department Strong intelligence in marketing capabilities The company already captures a greater than 40 percent of the smart-phone market across the world. Weaknesses Profit margin is low Dependency on other companies for the application of the operating system into their electronic devices ((Bloomberg.com 2016) Too much product diversity Slightly loosing the brand image due to infringement Opportunities Growing market share in developing countries such as India, Bangladesh and many other Asian countries. Sound financial position Acquisition of the new companies High switching consumer preferences to smart phone Threats Large number of competitors such as Apple, HTC and so on Potential Chinese competitors are gaining competitive advantages Frequently changing market trends (Source: Samsung Electronics America 2016) Objectives: The main objective of the company lies in introduction of groundbreaking products such as Samsung Galaxy Note 5, Samsung Galaxy S series, Samsung laptops etc. The company is known for offering wide range of the products availability of both premium range and budget range of the various types of mobile products. The company has already made several innovations in the S7 model of the mobile. The new edge feature in the display allows the users to see the notifications and read messages without turning the screen on. (De Mooij 2013). This is possible due to the round shape of the screen introduced in the new models of the mobile. In the recent times Samsung has taken the policy of aggressive marketing strategy in the premium model its mobile phones i.e. Samsung Galaxy S7. Due to the success of the present model of the device the company is aiming to improve the marketing strategy of the next line of model of S series that is S8. (Levinson 2012). Strategy Segmentation, Targeting and Positioning (STP) Strategy and Segmentation: The segmentation strategy by the company puts an augmented focus on the characteristic of the customers present in a particular demographic region. The primary target groups of customers of Samsung are business professionals, middle class strata of people and teenagers. Product development is one of the prominent growth strategies for businesses (Armstrong et al. 2014). In this case, Samsung electronics should use Ansoffs Matrix for lunching Samsung Galaxy S8. (Source: Created by author) Targeting: With the launch of the Samsung galaxy S8 the phone will be targeted for the consumers based on both international and domestic markets. Samsung is responsible for targeting of the consumers belonging to both middle class and high class of the society in order to promote its new product. Here the target groups of the new product of the company are as follows: Target Consumers Age Group Income Group Preference characteristics of proposed products Business professionals, working individuals 22-45 Minimum $400 per month Improved battery service, advanced operating system, huge storage space Students/Youth 16-25 - Advanced applications like free installed apps facilities, Improved camera (Source: Created by author) Positioning: Samsung galaxy S8 promises to meet the several requirements of the loyal buyers in the industry and then loyal customer of Samsung Mobiles. As per the CEO of the company Jong-Kyun Shin has confirms that the new model of the phone will introduce several new features such as 4200 mAh battery, 30 megapixel rear camera having optical image stabilization, geo tagging, face recognition and auto laser focus. Several improvements have been made in the screen of the mobile such as corning gorilla glass, Bluetooth version 5.0, retina eye scanner, wireless charging, mini projector and rapid charging technology. All these new features are unique from the products of competitors. For example, the processor feature in the S8 model is Snapdragon Qualcomm octa-core 3.2 GHz which is also faster than its competitor Apple I-phone 6 (Zhiqiang 2013) The company has further decided to lunch their product by using the aggressive marketing strategy (Dwyer and Priluck 2012). This will help to create competit ive advantages and would position ahead of its competitors by ensuring its availability anywhere in the world. Figure 1: Segmentation Targeting Positioning (Source: Rosenbloom 2012) Tactics Action: As stated by Civi (2013), the strategy of the marketing implementation process is based on adequate planning. The launching of Samsung Galaxy S 8, Samsung should focus on developing of integrated marketing and communication planning for the suitable implementation of the blueprint. In order execute the proper tactics the mangers should be involved in playing the key role in the implementation of marketing and planning process of the company (Leavell and Cooper 2016). The responsibility of the manager would involve the implementation of the 7P of the marketing planning process. Price: The price of the product would be fixed at affordable market price so that affluent consumers along with middle class target audiences can purchase the newly lunched product under the brand of Samsung. Product: Samsung Galaxy S8 is the electronic service provider with unique and improved features such as faster processor (Snapdragon Qualcomm octa-core 3.2 GHz), 4200 mAh battery, 30 megapixel rear camera and so on. Place: Samsung will launch their new products all over the world. Despite the developed countries, all the developing countries are the new marketing destinations for the company. Promotion: Largely integrated and aggressive promotional strategies will be applied for product promotion. People: All middle class working individuals, students and business professionals are the main focused audiences for this new product of Samsung. Process: New product will be lunched in a phased manner. The improved smart phone demands are present all over the world. However, the company has decided to launch their product initially among the Asian countries. Physical environment: The technology-driven business environment is the main inspiration for launching new products of Samsung. On the other hand, a good communication plan will ensure that Samsung is able to build a strong relationship with the customers and inculcate positive brand name which will have a long term impact on the share holder of the company. The primary objective of the company deals with the promotion and marketing of the innovative electronic gadgets and the differentiated product pricing can be well placed before the consumers by having the adequate knowledge about the specs of the devices. The information and knowledge about the various types of the products will ensure that the sale person is able properly demonstrate then features of the products associated with the hardware and the software components of the products. The company should focus in direct communication with the potential customers this will ensure that the consumers are able to know about the several advantages and disadvantages of the new line of products (Mobile 2013) Budget: According to Son et al. (2015), in the budgeting of the various types of the activities the media plays a crucial role in the launching of the new product in the market. It is the responsibility of the marketing managers at Samsung and various other decision makers at Samsung to select then appropriate marketing strategy for the facilitation of the launching and promotion of the product. As the company has rightly invested in the primary marketing modes for introducing new products and placing them in for purchase, the companies also need to focus on the innovative advancements in the future years. Samsung needs to promote its products for promotion in exclusive mobile carrier websites, company websites and retail outlets of the company (Kotler et al. 2015). By taking into consideration of the above stated facts the marketing budget is shown as follows: Budget Plan for Apple Inc. (Figures in Millions of $) Business : Business broadcasts 186 TV commercials 76000 Consumers: Business magazines 5300 Newspaper 1300 Websites 436 Radio 3071 Outdoor expenses 11838 Total estimated cost 113684 Deviation from the year 2016 to 2017 37 % Control: As the company is taking initiative to undertake several type of the strategies it also needs to prepare itself for the controlling the plans in order to ensure that the objectives set by the company are met according to the standards of the present business situation. The marketing managers at Samsung need to make an appointment with the board of directors for the purpose of discussing the present progress of the situation and also employing the action plans for the same. The primary discussion in the meeting should focus on the several types of the strategies which are in line with the launching of Samsung Galaxy S8. Before the meeting each individual involved in the marketing management should hold a meeting in private and know about the newly learned concepts of the marketing process of the company (Son et al. 2015). Based on the present situation at Samsung it is on the verge of emerging as one of the most innovative and resourceful organizations mostly technology oriented and has proved itself to compete with several other companies for the last decade. Hence with the launching of the marketing plan should focus son the uniqueness and adaptability with the technological constraints. The measure of the outcomes of the various marketing strategies should be questioned by the companies in order to understand the importance of the promotion of the newly launched product into the market (Gobble 2013). The company needs to monitor the exchange of the marketing messages towards the targeted segment of the society so that the company is able to understand about the likes and dislikes of a specific segment of the people of the society. The advertising and the communication blueprint framed by the company and needs to be control accordingly so that the customers can act accordingly. The various type of t he other marketing concepts of Galaxy S8 need to provide the adequate impact of the technology based on the buying decisions of the customers from the targeted market (Nergis et al. 2013). Conclusion and recommendation: Thus it can be concluded that the marketing strategies would improve the launching of the Samsung Galaxy S8. Then various types of the strategies will help the company to include then various data needed to make business adjustments. The strategic planning of the company will ensure that the company will be able to generate revenue from both domestic and international market. Samsung is considered as an acceptance of international brand and it has the potential to draw a large number of customers from the international market. Recommendation: The primary objective of the company involves the enhancement in the profit of the business within a short period of time. With the launching of the new Galaxy S8 both the domestic and then global market is expected to get a big growth in the business. The company will be will be able to increasing the base of customer by adaptation of aggressive marketing policies. The organization needs to involve itself into various promotional activities which can be done from various types of the social media platforms, newspaper advertisement, digital media advertisement and word of mouth techniques. It is also crucial for Samsung to consider the post sales activities. This can be done by increasing the service centers across the globe. Utilization of promotional mix theory to decision selection: The various types of the promotional mix strategies needs to be exercised with AIDA model and this will facilitate the promotional effectiveness in a proper manner. AIDA model: Attention: This method deals with the creation of the awareness of the brand value of the product and affiliation of the different types of the products and services. In this process the organization looks to evaluate the potential consumers to make awareness for the various type of the product including Samsung Galaxy S8. The strong image of the company is a key indicator for creating a hype of the products. The company may also look forward to employ the strongest image in understanding the importance of the customer attention. (Kim et al. 2012) Samsung also needs to consider the competitors strategy for the launch of the new product globally. Interest: The potential customer of the new Smartphone needs to know how the new product will facilitate them. This can be done by facilitating the growing interest among the customer both at domestic and international platforms. The new features discussed will be able to draw the interest of several customers (Levinson 2012). Desire: This is considered as the natural extension of the interest. After the process of attracting he customers the organizations need to grow the interest of the Galaxy S8 in the global platform. Then social media has a pivotal role in this regard. Action: The final step involves the implementation of the framed action plan among the customer existing in the society. The company will be able to create the desire for the new product only after drawing the attention from them (Rosenbloom 2012). Figure 2: AIDA Model (Source: Rawal 2013) Identification of Target audience: Samsung is known as a brand of high international recognition which provides service for a large number of electronics products. The suitable audience for Samsung Galaxy S8 would be the people belonging to the age group of 26- 35 in the society. The aggressive pricing strategy would ensure that the Samsung is able to target the business professional belonging to the high class people of the society. The premium design of the product will be able to attract people of all age group in the international market. Storyboard: Intended Image: Action sought: Samsung would be able to enhance the future value of the Smartphone by the introduction Galaxy S8, the premium specs provided in the phone would be able to attract a wide group of customers internationally The company need to promote its products in various social platforms such as Twitter, Facebook and other websites. The above stated platforms should ensure that the company is able to enhance the business profitability. Samsung needs to track the key improvement areas in the promotional initiatives for the development of marketing and communications strategies. Message The main message in the promotional activity should speak about the groundbreaking technologies featured in the new range of the products Due to the unique feature in the devices the company will be able to spread the message about the technological advancements References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Arora, A. (2015). Samsung Galaxy S8 Info | Specs, Features, Price, and Release Date. [online] Samsung Galaxy S8 Info. Available at: https://galaxys8info.com/ [Accessed 9 Jul. 2016]. Bloomberg.com. (2016). Galaxy S7 Gives Samsung a Boost. [online] Available at: https://www.bloomberg.com/news/videos/2016-07-07/galaxy-s7-gives-samsung-a-boost [Accessed 9 Jul. 2016]. 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